Tactile Learning Centre – Mechanics
Brisbane
About This Project
Background
Tactile Learning Centre is a Brisbane based Registered Training Organization (RTO) offering high school students training in Mechanics, Hospitality, Shoe Making & Shoe Design. The Centre is known for its inspiring, practical and relevant to the workplace training.
Objective and Challenge
Till date TL Centre was delivering training through schools. In March 2018, they launched their first independent training course in Mechanics and sought to market the same on the digital platform. The challenge was to appeal to students from different schools and get them to register on a specific page.
Strategy & Execution:
Marketive Minds created a location based marketing strategy to reach out to high students who lived in the nearby suburbs of the TL Centre.
The campaign, created with key learning outcome about the course, targeted high school students and their parents. For precise targeting we considered the local suburbs of prospective students and juxtaposed that with their automotive hobbies and schools they were associated with.
The 20 day campaign was promoted only through proven digital platforms along with marketing automation tools.
Results:
A total of 15 leads were generated out of which 6 students joined the course and TL Centre successfully started its maiden independent training batch without any school association.
Date
March 2018